HOW MUCH DOES A
VEHICLE WRAP COST?

1. Full Wraps vs. Partial Wraps

The biggest factor in pricing is how much of the vehicle is covered.

• Full Wraps ($2,500 - $4,500+): Every painted surface of the vehicle is covered. This provides maximum impact and protects the original paint.
• Partial Wraps ($1,000 - $2,500): Only 25% to 75% of the vehicle is wrapped. We strategically use the vehicle's base paint color as part of the design to save you money.
• Decals and Lettering ($300 - $1,000): Simple logos, DOT numbers, and contact information cut from vinyl.

2. Vehicle Size and Complexity

Wrapping a flat box truck is very different from wrapping a complex sports car with deep curves and aggressive body lines.

• Compact Cars: $1,500 - $2,500
• SUVs & Trucks: $2,000 - $3,500
• Commercial Vans (Sprinter/Transit): $2,500 - $4,500
• Food Trucks & Box Trucks: $3,000 - $6,000+ (Depends heavily on rivets and corrugation)

3. Material Quality Matters

Not all vinyl is created equal. At Canvas Advertising, we only use premium cast vinyls from 3M, Avery Dennison, and Orafol.

Cheaper shops might quote you half the price, but they are likely using calendared vinyl. Calendared vinyl is thick, shrinks in the Texas sun, and will crack and ruin your paint when you try to remove it in two years. Premium cast vinyl will last 5-7 years and remove cleanly.

The ROI of a Vehicle Wrap

While $3,000 might seem like a large upfront cost, think of it as a marketing investment. A single wrapped vehicle generates between 30,000 to 70,000 daily impressions in a city like Austin.

Compared to radio, TV, or digital ads, vehicle wraps have the lowest Cost Per Thousand Impressions (CPM) of any marketing medium.