The Challenge
A new Austin food truck vendor needed to establish their brand presence in the local street food scene. With hundreds of competitors in Austin's active food parks, they needed a design that was visually striking, professional, and easily readable from a distance. Additionally, the wrap had to withstand high heat from the kitchen exhaust and food preparation equipment.
Our Solution
We designed a vibrant, high-contrast wrap using premium cast vinyl (3M IJ180Cv3) paired with a high-durability gloss laminate. This combination ensures long-lasting colors and protects the wrap from high heat exposure, cooking grease, and constant washing.
Our installation team paid close attention to seam placements around the serving window, generator box, and service panels, creating a seamless and durable finish.
The Result
The resulting wrap acts as an unmissable mobile kitchen billboard. The client reported a highly successful launch week, with customers citing the eye-catching wrap design as their primary reason for choosing their food truck in a busy food park.
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